This is the plastic piece that goes on the end of the spirals to help push them off the shelf.?
Called by many names Ejection Auger, Kicker, Product Pusher.? This universal style fits all machines.
This one is the Special RED Color helping to draw attention to a special Price or New products.
Sticker (DLAA6439) Describes these Red ones to the customer.
Also available in White (DLAA1317), Green (DLAA1319) or BLACK (DLAA1318)